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Why page speed is important in web design today

Why page loading time matters on your website

Your website page load times matter. How much time will you spend waiting for a website to open? Not very long, I take it.  

According to Kissmetrics, “Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend to care more about speed than all the bells and whistles we want to add to our websites. Additionally, page loading time is becoming a more important factor when it comes to search engine rankings.”

Here are some more facts from Kissmetrics to consider when hiring a web designer.  Ask them if they know…

Facts and Stats to ask your web designer before you spend a dime:

  • 73% of mobile internet users say that they’ve encountered a website that was too slow to load. 
  • 38% of mobile internet users say that they’ve encountered a website that wasn’t available. 
  • 47% of consumers expect a web page to load in 2 seconds or less.
  • 40% of people abandon a website that takes more than 3 seconds to load. 
  • A 1 second delay in page response can result in a 7% reduction in conversions. 
  • If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year. 

At DigitalOatmeal, we take page load times very seriously; as seriously as we take the design, the user experience, etc.  At DigitalOatmeal, we love what we do and care about you.  Our job is to help you make more money.  That is why you chose us.  Don’t fall for false promises of having a fast website or getting found on search engines.  We can show you what we do and how we do it.  That’s a promise and we don’t make promises we can’t keep.




Temple, TX
Memphis, TN




Mon – Fri: 9 to 5pm

We try to take weekends off to be with our families.

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